MDeC appoints Franklin Rae as its corporate PR agency

By ANIMATION XPRES... | 22 October, 2010 - 15:32

MDeC has appointed Franklin Rae, one of the UK's leading specialist media PR companies, as its corporate PR agency.

Franklin Rae will be working closely with MDeC to raise the profile of Malaysia's world-class animation, gaming and VFX companies within the international creative trade press. The three month project has an emphasis on press and networking activities which began around the world's largest international media market, MIPCOM.

MDeC assists Malaysian media companies in co-developing and co-owning IP for the global market, through the promotion of Malaysia's world-class facilities, its cultural diversity, a highly skilled talent pool and the government funding initiatives available. The main aim is to establish the country as an internationally renowned media hub.

Vijayaratnam Tharumartnam, Director of Corporate Communications, MDeC, says "As one of the leading PR companies in the media business, Franklin Rae has the expert knowledge and experience needed to increase Malaysia's presence within the international marketplace."

Jill Franklin, Managing Director, Franklin Rae, says "Malaysia is one of the most significant new territories in the international media industry, and we are thrilled to be working with MDeC at such a pivotal moment in its development. MDeC's approach to doing business means it is able to make a vital and very exciting contribution to the development of world-class content and IP. This is a fantastic opportunity to bring Malaysia to the attention of the international creative community and we hope it will be the start of a great partnership going forward."