Dream Theatre & Pacific Licensing Studio, Singapore bring Angry Birds Merchandize to India

By ANIMATION XPRES... | 9 May, 2011 - 12:50

Dream Theatre announced obtaining the licensing and merchandising rights in India for Angry Birds – one of the world’s hottest and most popular entertainment and media brands. This arrangement is thanks to Dream Theatre’s   strategic tie up with Pacific Licensing Studio based in Singapore which has the Licensing rights across South East Asia including India. Angry Birds was first introduced in 2009 as a downloadable iPhone game, developed by the Finnish company Rovio.

In the original Angry Birds game, players take control of a bunch of cute but angry birds, who face off against hungry pigs who have stolen their eggs. The goal of the game is to shoot the birds with a slingshot and smash the pigs, and use the special abilities of each bird to solve physics-based puzzles that grow more challenging with the progress of the game.

Jiggy George, founder and CEO of Dream Theatre Private Limited, comments: “We’re excited to bring the Angry birds consumer products programme to India. The property is a worldwide phenomenon and though the iPhone has not had the momentum of sales like in other countries; this property still has a buzz in India. Our “niches” in India are fairly large and we hope to capitalize on the captive base of fans here”

The unique audiovisual design, easy to learn game play, and incredible value of game content made Angry Birds the must have application for smartphones everywhere. In under a year, Angry Birds transformed into much more than simply a game: a worldwide social and cultural phenomenon.

After initial release, Rovio has published special edition of the game, including Angry Birds Seasons, which celebrated different holiday themes around the world, and Angry Birds Rio, which was created in collaboration with 20th Century Fox and the movie Rio. The different versions of the game have been downloaded more than 100 million times for the iOS, Android, Palm WebOS, Symbian^3, Mac and PC platforms. More than 40 million people play Angry Birds each month.

Angry Birds merchandise has proven to be very popular among fans of the game, and Rovio is in the process of creating more products to meet the consumer demand and increase the staying power of the brand. An animated series and several printed product lines are being planned. The licensing and merchandising business is fast becoming equally important as application sales for Rovio.