Following recent news about PRA joining forces with Fruit Ninja creator, Halfbrick, comes the official launch trailer for Jetpack Joyride - Halfbrick's latest game that went straight to number one in the Australian Appstore charts this week.

The trailer produced by PRA in collaboration with the team at Halfbrick, gives a glimpse into the life of failing gramaphone salesman turned wise-cracking hero Barry Steakfries.

Jetpack Joyride is a story prequel and new instalment to recent Halfbrick games Age of Zombiesand Monster Dash and is slaying its way through the Appstore charts with glowing reviews.

"It was a pleasure and an honour working with a super star the magnitude of Barry Steakfries." Says PRA Director, James Calvert. "We knew that we had to make a film that had the action, drama and comedy that Mr. Steakfries deserves. He's still friends with me on facebook, so I believe we did a good job."

"We had a very short length of time to give the audience a glimpse into the dark and complex man that is Barry Steakfries but the PRA managed to nail it. It has generated a very positive response from our audience." Phil Larsen, Chief Marketing Officer, Halfbrick.